Isaac Rife
Marketing strategist focused on operations & execution
I'm a marketing professional with experience across strategy, campaigns, digital communications, marketing operations, and cross-functional execution. My work focuses on bringing together thoughtful execution, organized systems, and clear communication to support effective, collaborative marketing efforts.
Experience & focus
Marketing Strategy & Campaigns
Experience supporting and executing multi-channel marketing initiatives across digital, content, and event-focused efforts.
Operations & Systems
Background in marketing operations, workflows, platforms, and processes that improve coordination and execution.
Digital Communications
Experience with email marketing, web content, audience communications, and platform management.
Cross-Functional Collaboration
Worked closely across departments, leadership teams, partners, and external stakeholders to support shared goals and complex initiatives.
Events & Audience Engagement
Supported conference, event, and engagement efforts through campaign planning, communications, content, and creative assets.
Content & Creative Support
Created and managed messaging, graphics, presentations, and marketing materials across a variety of formats and audiences.
Let's connect
I’m currently open to conversations about marketing leadership opportunities, freelance support, and select strategic opportunities.
Selected work samples and project highlights will be added soon.In the meantime, feel free to connect via LinkedIn or view my resume.
For a more detailed look at my experience and professional background, you can view my resume below.
Contact
Thanks for visiting. Feel free to reach out regarding marketing opportunities, freelance work, or other professional inquiries.
Featured Work
Modernizing Sponsorship Operations
Rebuilt fragmented sponsorship materials, workflows, and operational systems into a more scalable and connected process that improved partner experience and internal coordination across multiple events.
Building a smarter audience communication system
Redesigned audience segmentation, subscriber preferences, and communication workflows to create a more flexible, subscriber-centered system for managing publications, event messaging, and automated journeys.
Content & Creative Work
Marketing materials, presentations, graphics, and messaging across a variety of formats.
Case Study
Modernizing Sponsorship Operations
A sponsorship strategy and operations project focused on rebuilding outdated materials, clarifying partner options, and creating a more organized internal process for tracking intake, and fulfillment.
The Situation
As in-person events resumed following the COVID-19 pandemic, many of the organization's sponsorship materials and workflows were outdated, fragmented, or no longer actively maintained. Ownership had shifted across teams over time, and much o fate previous process existed only through disconnected spreadsheets, legacy documents, and institutional knowledge.At the same time, sponsors needed clearer information, more flexibility, and a smoother overall experience as engagement efforts restarted across multiple events and audiences.The goal was not simply to refresh promotional materials, but to rebuild the sponsorship process as a more connected system, improving clarity for sponsors while creating a more organized and scalable internal workflow moving forward.
Rebuilding the System
Sponsor Communication & Package Design
Focused on improving clarity, flexibility, and usability across sponsorship materials by redesigning brochures, refining package structures, and helping sponsors more easily understand available opportunities and event audiences.
Tracking & Operational Structure
Built a centralized tracking system to manage sponsor status, fulfillment process, required assets, and event-specific benefits across multiple sponsorship levels and conferences.
Intake & Workflow Improvements
Introduced a more structured sponsor intake and commitment process designed to reduce back-and-forth communication, improve accountability, and collect key information earlier in the workflow.
Outcomes & Impact
The new process helped sponsorship become easier to sell, easier to understand, and easier to manage as volume increased.In FY24, sponsorship revenue reached $114,000 across four specialty conferences. In FY25, sponsorship revenue grew to $304,650 across a broader conference portfolio. While I would not frame that growth as being caused by one brochure, tracker, or process change, the more structured system helped make that growth more manageable by clarifying offerings, improving sponsor intake, and giving the internal team a clearer way to track commitments, assets, payments, and fulfillment needs.
Case Study
Building a Smarter Audience Communication System
A communication strategy and audience architecture project focused on improving subscriber control, segmentation, and communication workflows across publications, event messaging, and automated journeys.
The Problem
The organization's communication structure had evolved over time without a consistent audience strategy or subscriber management system. Publications, event invitations, and updates often relied on overlapping lists, manual processes, and broad assumptions about what subscribers wanted to receive.
Limited Subscriber Control
Subscribers could only fully unsubscribe rather than manage communication preferences for individual publications.
Fragmented Audience Management
Internal audience segmentation relied heavily on manually maintained lists with limited visibility and inconsistent targeting
Communication & Compliance Risks
Opt-out and re-subscription workflows created operational friction and potential compliance concerns within Salesforce Marketing Cloud
Rebuilding the Communication System
Communication & Compliance Risks
Audience Segmentation & Structure
Automation & Workflow Design
Foundation for Future Growth
Established the communication architecture needed to support a more segmented, subscriber-centered communication ecosystem.
The project created a scalable framework for managing audience preferences, publication subscriptions, segmentation logic, and automated communication workflows across Salesforce Marketing Cloud.While the full rollout is still in progress, the underlying structure and operational foundation have already been designed and implemented to support more intentional audience management, improved subscriber control, and future onboarding and lifecycle communication strategies moving forward.